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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen45-60 min
Participantsdifferent
5-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAssumption map, Test backlog, Risk ranking
Tagsno overlap
CustomerOutcomesNeeds
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas