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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen1-3 h
Participantsdifferent
5-12 Interviews1-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
CustomerOutcomesNeeds
SensemakingDecisionRationale
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Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Impact Filter
Decision Making
Impact Filter
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring