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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Decision Making Argument Mapping |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h |
Participantsdifferent | 5-12 Interviews | 1-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | CustomerOutcomesNeeds | SensemakingDecisionRationale |
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