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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen10-20 min daily20-35 min
Participantsdifferent
5-12 Interviews11-5
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDaily Plan, Time Estimates, Review NotesTest Card with a pre-set threshold
Tagsno overlap
CustomerOutcomesNeeds
PlanningTime managementProductivityOperations
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas