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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Decision Making OODA Loop |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 90-180 min | 15-60 min je Zyklus |
Participantsdifferent | 4-10 | 3-6 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | DecisionChangeLearningStrategy |
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