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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Systems Thinking Intervention Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 90-180 min | 1-5 Tage |
Participantsdifferent | 4-10 | 3-6 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | Logic Model, Change Objectives, Intervention Components, Evaluation Plan |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | ChangeSystems thinkingCapability |
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