View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 90-180 min | 1-2 h |
Participantsdifferent | 4-10 | 3-6 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | StrategyDecisionAssumptionsHypothesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
