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| Criterion |  UX Research Customer Journey Mapping |  UX Research User Interviews |  Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30–60 min per interview | 25-40 min |
Participantsdifferent | 4-10 | 1 participant per interview | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | Learning Card with evidence and next action |
Tagsno overlap | JourneyServiceService design | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryLearning |
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