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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Test Card |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 20-35 min | 45-60 min |
Participantsdifferent | 4-10 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Card with a pre-set threshold | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |
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