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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.
Complexitydifferent
MediumLowLow
Timedifferent
2-4 hHalf day initial, dann laufend20-40 min initial, dann laufend
Participantsdifferent
4-10Ein Team plus Stakeholder3-15
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTeam API DocumentROAM Board, Owner List
Tagsno overlap
JourneyServiceService design
TeamAlignmentCommunicationService
RiskAgileTrackingAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping