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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Systems Mapping method illustration showing its working structure
Systems Thinking
Systems Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Systems Mapping arranges elements, relationships, and boundaries so a complex field becomes legible at a glance. The overview stabilizes the overall picture before detail work or steering begins.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumHigh
Timedifferent
2-4 h1-3 h2-4 h
Participantsdifferent
4-103-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSystem Map, Dependencies, Leverage PointsFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
JourneyServiceService design
Systems thinkingMappingBoundariesChange
Theory of ConstraintsSystems thinkingChange
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A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points