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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Storytelling |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 45-120 min | 15-45 min |
Participantsdifferent | 4-10 | 1-6 | 1-3 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Narrative Outline, Key Message, Story Arc | ADR File, Decision Log, Rationale |
Tagsno overlap | JourneyServiceService design | CommunicationNarrativeStakeholdersFacilitation | ArchitectureRationaleDocumentationGovernance |
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