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| Criterion |  UX Research Customer Journey Mapping |  Agile Starfish Retrospective |  Agile Sailboat Retrospective |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. | When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 45-90 min | 45-90 min |
Participantsdifferent | 4-10 | 4-12 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Starfish Board, Practice Changes, Experiments | Sailboat Board, Risks, Improvement Actions |
Tagsno overlap | JourneyServiceService design | RetrospectiveImprovementExperimentsTeam | RetrospectiveTeamImprovement |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
