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| Criterion |  UX Research Customer Journey Mapping |  Agile Specification by Example |  Agile Three Amigos |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When story, test, and implementation could drift apart, it brings business perspective, engineering, and quality together early. It prevents a story from being read differently only late in the process. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 60-90 min pro Feature | 15-30 min |
Participantsdifferent | 4-10 | 3-6 | 3 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Example Table, Acceptance Tests | Clarified Story, Test Examples, Open Questions |
Tagsno overlap | JourneyServiceService design | AgileRequirementsExamplesBehavior-Driven Development | CollaborationBehavior-Driven DevelopmentQualityRefinement |
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