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| Criterion |  UX Research Customer Journey Mapping |  Agile Specification by Example |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 60-90 min pro Feature | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-6 | 6-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Example Table, Acceptance Tests | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | AgileRequirementsExamplesBehavior-Driven Development | Service designOperationsJourneyBlueprint |
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