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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Smoke Test |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 2-4 h | 1-5 Tage | Half day |
Participantsdifferent | 4-10 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interest Metrics, Conversion Signal, Learning Note | Value Chain Map, Lever List |
Tagsno overlap | JourneyServiceService design | ValidationExperimentsDemandGrowth | StrategyBusiness modelDiagnosisAnalysis |
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