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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() UX Design Service Blueprinting | ![]() Knowledge Modeling IBIS |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 4-10 | 6-12 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Issue Map, Positions, Argument Notes |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | RationaleKnowledgeDecision |
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