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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.
Complexitydifferent
MediumLow
Timedifferent
2-4 h30-60 min
Participantsdifferent
4-103-10
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRisk Matrix, Top Risk List
Tagsno overlap
JourneyServiceService design
RiskDecisionPrioritizationAssessment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring