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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
MediumLowHigh
Timedifferent
2-4 h30 min Setup, dann laufendHalf day
Participantsdifferent
4-101-3 maintaining, briefing for everyone3-8
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceValue Chain Map, Lever List
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
StrategyBusiness modelDiagnosisAnalysis
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Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)