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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Product Vision Board |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 1-2 h |
Participantsdifferent | 4-10 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | VisionCanvasStrategyAlignment | AlignmentStakeholdersStrategyFacilitation |
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