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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Planning Poker.
Agile
Planning Poker
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When estimates within the team diverge too much, it puts differing expectations on a common test bench. It separates rough complexity from unspoken assumptions.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitydifferent
MediumLowLow
Timedifferent
2-4 h2-5 min je Item45-90 min
Participantsdifferent
4-103-93-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRelative Estimates, Assumption Notes, Split CandidatesExpectation Map, Alignment Notes, Agreements
Tagsno overlap
JourneyServiceService design
EstimationAgileRelative sizingTeam
AlignmentStakeholdersTeam
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping