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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Planning Poker.
Agile
Planning Poker
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When estimates within the team diverge too much, it puts differing expectations on a common test bench. It separates rough complexity from unspoken assumptions.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitydifferent
MediumLowMedium
Timedifferent
2-4 h2-5 min je Item30-90 min
Participantsdifferent
4-103-93-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRelative Estimates, Assumption Notes, Split CandidatesAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
JourneyServiceService design
EstimationAgileRelative sizingTeam
EstimationBacklogRelative sizing
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting