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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 Tage | 1-2 h Setup, laufend |
Participantsdifferent | 4-10 | Internes Team | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | DiscoveryOutcomesExperimentsOpportunity |
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