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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.
Complexitydifferent
MediumLowMedium
Timedifferent
2-4 h1 h bis mehrere Wochen0.5-5 Tage
Participantsdifferent
4-101-84-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeKaizen Charter, Waste List, Improvement Experiments, Standard Work Update
Tagsno overlap
JourneyServiceService design
Continuous improvementLeanExperiments
LeanContinuous improvementOperations
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk