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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Option Framing |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 45-120 min |
Participantsdifferent | 4-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | JourneyServiceService design | OptionsDecision framingStrategyComparison |
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