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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Scoring |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | 1-3 h |
Participantsdifferent | 4-10 | 3-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Opportunity Score Table, Top Outcomes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | JourneyServiceService design | PrioritizationDiscoveryOutcomesNeeds | StrategyAnalysisPlanning |
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