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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Scoring |  Facilitation Dot Voting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 60-120 min | 5-15 min |
Participantsdifferent | 4-10 | 3-6 | 3-20 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Opportunity Score Table, Top Outcomes | Ranked list, Consensus signal, Shortlist |
Tagsno overlap | JourneyServiceService design | PrioritizationDiscoveryOutcomesNeeds | FacilitationVotingConsensusPrioritization |
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