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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Interview |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 30-60 min je Interview | 60-90 min |
Participantsdifferent | 4-10 | 5-12 Interviews | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Opportunity Themes, Customer Quotes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | JourneyServiceService design | DiscoveryInterviewsOpportunityCustomer | ExperimentsPrioritizationDiscoveryHypothesis |
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