View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Facilitation Nominal Group Technique |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | 1-2 h |
Participantsdifferent | 4-10 | 5-12 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ranked Ideas, Clarified Options, Group Priority | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | FacilitationPrioritizationVotingInclusion | AlignmentStakeholdersStrategyFacilitation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
