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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-75 min | 45-60 min |
Participantsdifferent | 4-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Matrix, Test Plan | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryOptions | AssumptionsRiskExperimentsValidation |
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