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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery MVP Test Matrix |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 45-75 min |
Participantsdifferent | 4-10 | 2-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Matrix, Test Plan |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryOptions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
