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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy McKinsey 7S |  Decision Making RAPID |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 2-4 h | 45-90 min |
Participantsdifferent | 4-10 | 3-12 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | 7S Assessment, Alignment Gaps, Change Actions | RAPID Role Map, Recommendation, Decision Log |
Tagsno overlap | JourneyServiceService design | OrganizationStrategyAlignmentChange | DecisionRolesGovernance |
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