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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
2-4 hHalf day45-60 min
Participantsdifferent
4-103-122-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLeverage Map, Action StrategyAssumption map, Test backlog, Risk ranking
Tagsno overlap
JourneyServiceService design
Systems thinkingChangeStrategy
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test