View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Kano Model |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 Tage | 30–60 min per interview |
Participantsdifferent | 4-10 | 10-50 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Kano Matrix, Feature Classes, Priority Themes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyServiceService design | SatisfactionPrioritizationCustomer | QualitativeResearchCustomerDiscovery |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
