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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Kaizen Event.
Operations
Kaizen Event
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitysame
MediumMediumMedium
Timedifferent
2-4 h0.5-5 Tage45-90 min
Participantsdifferent
4-104-102-5
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
LeanContinuous improvementOperations
LeanProblem solvingCoachingOperations
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk