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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumHighHigh
Timedifferent
2-4 h1-5 Tage2-4 h
Participantsdifferent
4-104-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLogic Model, Change Objectives, Intervention Components, Evaluation PlanFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
JourneyServiceService design
ChangeSystems thinkingCapability
Theory of ConstraintsSystems thinkingChange
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A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting