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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Decision Making OODA Loop |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 15-60 min je Zyklus |
Participantsdifferent | 4-10 | 3-8 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | DecisionChangeLearningStrategy |
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