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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 45-90 min | 45-90 min |
Participantsdifferent | 4-10 | 3-8 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | ChangeDecisionStrategy |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
