View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 1-5 Tage |
Participantsdifferent | 4-10 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | ValidationExperimentsDemandDiscovery |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
