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| Criterion |  UX Research Customer Journey Mapping |  Systems Thinking Iceberg Model |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h | 30-60 min |
Participantsdifferent | 4-10 | 2-10 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Iceberg Worksheet, Pattern Notes, Intervention Ideas |
Tagsno overlap | JourneyServiceService design | Systems thinkingRoot causePatterns |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
