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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
2-4 hMultiple workshops over several weeks1-5 Tage
Participantsdifferent
4-102-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogHooked loop, Trigger map, Reward design, Ethics checkInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
JourneyServiceService design
GrowthBehaviorRetention
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP