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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy GIST Planning |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | Wochen bis Monate je Goal | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Goals, Idea bank, Step-project list, Tasks, Learning reports | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | RoadmapOutcomesPlanningExperiments | Service designOperationsJourneyBlueprint |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
