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| Criterion |  UX Research Customer Journey Mapping |  Operations Gemba Walk |  Operations Getting Things Done |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 30-120 min | 1-2 h Setup, laufend |
Participantsdifferent | 4-10 | 2-6 | 1 |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Observation Notes, Improvement Ideas | Action Lists, Project List, Review Routine |
Tagsno overlap | JourneyServiceService design | LeanObservationProcessOperations | ProductivityPlanningTasksExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
