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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
MediumHighHigh
Timedifferent
2-4 h2-4 hHalf day
Participantsdifferent
4-103-83-12
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsLeverage Map, Action Strategy
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsSystems thinkingChange
Systems thinkingChangeStrategy
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A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping