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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 1-5 | 6-12 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | Service designOperationsJourneyBlueprint |
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