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| Criterion |  UX Research Customer Journey Mapping |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 3-8 | 1-6 |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | JourneyServiceService design | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |
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