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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
MediumMediumHigh
Timedifferent
2-4 h60-120 min1-5 Tage
Participantsdifferent
4-102-84-12
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
ChangeSystems thinkingCapability
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting