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| Criterion |  UX Research Customer Journey Mapping |  Domain Modeling Domain Context Map |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 1-2 h |
Participantsdifferent | 4-10 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Domain Context Map, Boundary Notes, Ownership Map | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyServiceService design | Domain-Driven DesignContextBoundaries | StrategyDecisionAssumptionsHypothesis |
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