View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Product Strategy DIBB |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 1-2 Wochen pro Iteration |
Participantsdifferent | 4-10 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | DIBB document, Belief list, Bet list, Learning report | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyServiceService design | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryAssumptions |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
