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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy DIBB |  UX Design Lean UX Canvas |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 2-3 h |
Participantsdifferent | 4-10 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | DIBB document, Belief list, Bet list, Learning report | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | JourneyServiceService design | StrategyDecisionAssumptionsHypothesis | CanvasHypothesisOutcomesDiscovery |
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