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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 1-2 Wochen pro Iteration |
Participantsdifferent | 4-10 | 6-30 Experten | 2-6 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | ExperimentsValidationDiscoveryAssumptions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
